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Will Merlot Sales Ever Recover?

Thursday, July 05, 2007

This article was sent to me by Simon Owens from Bloggasm. Nice article.

The scene lasts no longer than a few moments.

Thomas Haden Church’s character, frustrated and looking to get laid, tells Paul Giamatti’s character that if the two women they’re about to meet want to drink Merlot, they’re all drinking Merlot. “No, if anyone orders Merlot, I’m leaving,” Giamatti responds. “I am not drinking any fucking Merlot!”

The scene is humorous but fleeting, yet after the movie Sideways was met with both critical and popular success, news organizations began reporting Merlot’s demise. Sales within the industry dropped as casual, uninformed wine drinkers turned up their noses at the drink. And wine afficionados weren’t all sad to see the grape’s downfall.

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